What is a logo? A logo is visual representation of what your business or company is about. It can be in words, pictures or simple icons. A logo communicates everything your brand represents in the simplest way possible. A tough nut to crack? Not really.
With a logo, I believe less is more. I follow the very wise words of the internet sage who said it in four simple letters: KISS – not that kiss, but KISS (Keep It Simple, Stupid).